Senior Strategist, Social Strategy at Publicis Health | Philadelphia, PA | $80K/yr – $126K/yr

Publicis Health

Senior Strategist, Social Strategy

Philadelphia, PA (On-site)

$80K/yr – $126K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social strategy and governance for cross‑functional clients in healthcare/regulated spaces, translating insights into actionable omni‑channel programs.

Own the development of social strategies, content calendars, and channel plans grounded in audience insight.
Must-have: 3+ years in digital or social strategy with strong writing and presentation skills.
Standout: healthcare/regulatory context experience and cross‑functional collaboration with strategy, creative, and UX teams.

Job Description

Responsibilities

Serve as a subject matter expert on social media trends, platform behaviors, and the evolving digital landscape.
Develop and activate social strategies grounded in audience insight, platform knowledge, and brand objectives.
Translate insights into clear strategic frameworks, including social personas, content strategies, engagement models, and platform recommendations.
Support development of digital and social programs, including content planning, tactical recommendations, and experience ecosystem design.
Create social creative briefs and partner with creative teams to ensure concepts align with platform guidelines, pharma regulations and compliance, and user behavior.
Collaborate with analytics, media, and monitoring partners to uncover insights that inform and refine social strategy.
Participate in client meetings to represent social perspective, platform expertise, and strategic recommendations.
Drive the development of content calendars and channel plans that reflect audience needs, brand goals, and emerging opportunities.
Chip in to brainstorming sessions, workshops, and cross disciplinary working sessions for both current clients and new business.
Support the shaping and optimization of omni channel experiences in partnership with brand strategy, engagement, UX, media, and creative teams.

Requirements

3+ years of experience in digital strategy, social media strategy, digital marketing, or related fields.
Experience working in healthcare or regulated categories is a plus (HCP or consumer).
Strong understanding of digital and social platforms, channel roles, and how audiences navigate across ecosystems.
Ability to analyze social data, platform performance, and behavioral insights to inform strategy.
Excellent writing, communication, and presentation skills, with the ability to translate complexity into clarity.
Experience developing content strategies, social briefs, and tactical plans.
Familiarity with community and content management tools (e.g., Hootsuite, Netbase, Sysomos, Sprinklr, Spredfast).
Knowledge of digital tactics including web, email, mobile, and paid social.
Strong collaboration skills with experience partnering across account, creative, UX, strategy, and media teams.
Highly self‑motivated, proactive, and resourceful; thrives in fast‑paced and distributed team environments.

Preferred

Experience working in healthcare or regulated categories is a plus (HCP or consumer).
Advanced degree is a plus.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Health

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are. We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being. We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

Founded in 1998

New York, New York, USA

3K employees (988 in marketing)

www.publicishealth.com