Responsibilities

• Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage our day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Partner with Media (display and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Requirements

• 5-7 years of relevant experience with digital channels and performance marketing, as a guide
• Bachelor’s Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
• Passionimate about finding insights and challenging the status quo; obsession for deep dives into the business (the numbers), understanding how it works and makes money
• Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Strong team player; knows how to influence and empower others
• Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences
• Tact, diplomacy, maturity in relating and interacting with people at all levels
• Desire to elevate and apply their own work experience beyond a singular media channel or function

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our Best-in-class Wellness And Benefits Offerings Include
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.