Responsibilities

• Own day-to-day paid social strategy across key accounts, including planning, testing, forecasting, and reporting.
• Develop full funnel media plans balancing brand and performance to meet business objectives and customer behavior.
• Translate performance data into actionable recommendations and mentor the team to elevate strategy and execution.

Requirements

• 4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs
• Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals
• Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.)
• Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing
• Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically
• Strong analytical skills with the ability to synthesize complex data into clear business recommendations
• Excellent presentation and client communication skills
• Advanced Excel skills (pivot tables required)
• Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus

Preferred

• A self-starter who brings structure and clarity to ambiguity
• A naturally curious strategist who loves understanding why people buy – not just how campaigns perform
• Someone who enjoys connecting data, creative, culture, and consumer behavior to drive better marketing decisions
• A data-driven decision maker who gets excited about testing, learning, and continuous optimization
• Someone with grit who can juggle multiple priorities, adapt quickly, and stay solution-oriented

Benefits

• Full medical and dental benefits and generous retirement program
• Thoughtful parental leave and staggered return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DE&I practices