Responsibilities

• Translate dry media plans into exciting and clear creative opportunities for teams
• Work with media, social and CRM teams to identify the right channels, moments, and formats to bring a creative idea to life
• Create an integrated campaign structure that all members of the IAT can collaborate around to maintain focus but allow for deep dives.
• Immerse teams in the consumer’s world and POV to inspire resonant thinking
• Demonstrate how to craft best in class consumer journeys that illustrate audience understanding and unleash creativity.
• Develop inspirational tactical briefs that motivate creative teams to deliver best in class creative
• Upskill teams understanding of emerging trends and platforms
• Define the measurement strategy for each campaign
• Campaign planning & execution. 6-8 Campaign a year.
• Work with brand strategy and media to define the audience, what we need them to do and what’s preventing them from doing that.

Requirements

• Be fluent in audience research techniques; databases, ethnography, desk research.
• Have 5+ years of professional experience (media experience not mandatory, but communications strategy is)
• Strong understanding of contemporary laws of brand growth
• Working knowledge of contemporary media landscape and players
• Be able to collaborate across skill sets and seniority levels
• Be a front footed self-starter that chases opportunity and doesn’t wait for it to come

Preferred

• Brand builder: You are obsessed with the principles and craft of brand building, and inherently believe in the power of brands and the role they play in people’s lives.
• Passionate storyteller: You are adept at developing powerful narratives that deliver insights and strategy in an engaging and persuasive way. As a presenter, you tell a clear and compelling story, command your audience’s attention, and anticipate and answer questions that may arise
• Culture setter: you model calm, clarity and conviction in the face of ambiguity. You always reframe perceived setbacks as part of the brand building process, not the end of it. You show everyone around you what persistence looks like - especially when it’s hard.
• Architect & a gardener: you love designing the dream of the future, and you also love getting your hands dirty because that’s often where you learn something new that makes you even better.
• “Lovingly Challenge”: Your first instinct is to fall in love – with the brand, the category, the consumer and the place in culture that the brand occupies. And then your second instinct, from that place of love, is to challenge. To push past the status quo, constantly strive to do things better, and to bring everyone along with you for the ride.

Benefits

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.