Senior Strategist, Integrated Commerce and Media at Arc Worldwide | Chicago, IL | $81K/yr – $117K/yr

Arc Worldwide

Senior Strategist, Integrated Commerce and Media

Chicago, IL (Hybrid)

$81K/yr – $117K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive connected-commerce shopper strategy and 3P media planning within an IAT to fuel measurable, cross-channel growth.

Must-have: 4+ years in shopper marketing, commerce, or retail media with cross-functional experience.
Standout: Lead 3P plan development and cross-channel measurement in a collaborative, fast-moving environment.

Job Description

Responsibilities

Partner with strategy and media teams internally and across an IAT to identify shopper insights that help fuel the overall connected commerce strategy.
Co-lead brainstorming sessions with the creative team to ideate media channels, tactics, and strategies that best pair with the retailer, shopper, and creative concepts.
Support audience strategy to translate the creative audience to an addressable media audience that can be activated across media plans and work in concert with other media activity.
Support overall connected commerce strategy including establishing channel mix, role/rationale of channel, and investment and measurement recommendations.
Lead 3P commerce media plan development and measurement strategy.
Drive cross channel measurement strategy across all commerce-driving activity.
Assist in developing campaign recap reports across the IAT.
Help oversee maintenance of investment trackers.
Advise on creative messaging strategy by medium.

Requirements

4+ years of professional experience in shopper marketing, commerce, or retail media, within an advertising agency, consultancy, retailer’s media organization, or a CPG’s trade or customer marketing department.
Understanding of omnichannel marketing opportunities across different retailer verticals.
Understanding of retail media network (RMNs) offerings and how to best leverage 3P media providers (digital, instore, promos, etc.) to supplement RMN plans.
Passion for innovation within commerce, retail, and media.
Experience working within cross-functional, multi-disciplinary teams on shopper-focused campaigns both internally and across interagency teams (IATs).
Experience partnering directly with clients to confidently present work, articulate rationale for approach in the context of both business and user needs, and workshop and brainstorm iterative changes to ongoing projects.
Ability to identify, synthesize, respond to, and resolve issues and conflicts as they arise.
Sound decision-making ability rooted in agency, client, and industry knowledge.
Comfort operating with a high level of ownership, autonomy, and accountability.
An outstanding listener with clear and persuasive verbal and written communication and presentation skills, a high degree of emotional intelligence, and an ability to tell a smart, concise story using data.
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
Highly collaborative but independently capable.

Preferred

Bachelor’s degree in advertising, marketing, or related field preferred; experience may be substituted.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Arc Worldwide

Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies. And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list. *** Arc Worldwide will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@arcww.com” email address. Arc Worldwide will never initiate contact via text message.***Interested in a role at Arc? Email ArcWWCareers@arcww.com to inquire about job openings.

Founded in 2004

Chicago, Illinois, USA

725 employees (237 in marketing)

www.arcww.com