Senior Strategist Go to Market

Overland Park, KS (Remote)

$96K/yr – $136K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Own and drive go-to-market and deployment initiatives for medium to large product programs, coordinating cross-functional teams and internal training while maintaining a portfolio view of initiatives.

  • Define GTM strategy and project plan
  • Lead cross-functional GTM teams across product, marketing, training, and operations
  • Oversee internal product training and communications

Job Description

Responsibilities

  • Manage and execute deployment of medium-to-large scope product initiatives, including product positioning, product training, internal communications, and integration into ongoing business ecosystem
  • Develop GTM strategy based on project scope and desired outcomes, translate into project plan and deliverables, and serve as project manager of GTM activities through execution
  • Lead GTM cross-functional project team, partnering with product, marketing, training, segment leaders, operations readiness, and other functional areas to ensure successful execution
  • Manage internal product training with product SMEs, including content development and packaging, training assets such as Allego videos, and engagement with the central Training team as needed
  • Develop and execute general product communications and product forums, such as internal newsletters and showcases
  • Develop and maintain a portfolio view of product initiatives across the organization to identify opportunities for bundling launches

Requirements

  • Bachelor’s degree required in related discipline or equivalent directly related work experience
  • Utility player with 6+ years of professional experience with project management, communications, training, and/or marketing
  • Highly organized with strong project management skills and attention to detail

Preferred

  • Understanding of financial products and services and client-facing experience a plus
  • Strong interpersonal, communication, and presentation skills
  • Ability to engage, lead and influence cross-functional business partners
  • Proficiency in MS Office suite, including PowerPoint
  • Energetic, flexible self-starter who thrives in a fast-paced, fluid environment, welcomes change, and supports the other team members

Benefits

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
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Empower

4.2 Glassdoor

At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve.It’s been an incredible journey so far, but our story is just getting started. From the very beginning, we’ve prided ourselves on putting our customers first in everything we do — which will never change. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors.Today, as the second-largest recordkeeper1 in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations.2With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals.That’s our promise.------------------------Disclosures: https://www.empower.com/social-media/1Pension & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.2As of March 31, 2025.

Founded in 2014
Englewood, Colorado, USA
13K employees (472 in marketing)
84% recommend to a friend
91% CEO approval

Salaries

Posted range

$96K/yr – $136K/yr

Taken straight from the job posting.

See all Empower salaries

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Senior Strategist Go to Market

Empower · Overland Park, KS · Remote