Senior Strategist, Digital Marketing

Raleigh, NC (Hybrid)

$90K/yr – $110K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic leadership as a senior strategy consultant, owning large-scale initiatives and guiding cross-functional teams from discovery through execution.

  • Must-have: 6+ years in marketing or digital strategy with agency or client-facing experience.
  • Standout: Senior, client-facing partner who leads meetings and clarifies ambiguous decisions.

Job Description

Responsibilities

  • Lead Strategic Workstreams
  • Take ownership of larger projects or accounts, leading strategy from discovery through execution and optimization
  • Develop strategic frameworks that connect business objectives to marketing approach, channel mix, and measurement
  • Translate complex business challenges into clear, actionable strategic direction for clients and internal teams
  • Lead the creation of high-impact briefs that align creative, media, data, and activation partners
  • Own Client Leadership & Strategic Account Management
  • Serve as a senior, day-to-day strategic partner to client stakeholders
  • Lead client meetings, working sessions, and presentations with confidence and clarity
  • Anticipate client needs, proactively surface opportunities or risks, and guide decision-making in ambiguous moments
  • Ensure workstreams remain aligned to scope, priorities, and business impact
  • AI-Driven Marketing
  • Lead sprints to evaluate and adopt new tools, and to help define how AI is integrated into operations, insights, measurement, and deliverables
  • Explore the role of agentic AI and automation in improving internal workflows and client outcomes
  • Identify opportunities where AI can increase strategic leverage without replacing human judgment
  • Data, Insights & Strategic Storytelling
  • Lead the synthesis of performance data, consumer insights, and competitive research into cohesive narratives
  • Define and evolve KPIs, measurement frameworks, and success metrics across initiatives
  • Craft compelling strategic stories that inspire confidence, align teams, and move clients to action
  • Mentorship & Team Leadership

Requirements

  • 6+ years of experience in marketing strategy, digital strategy, or digital consulting, ideally in an agency or client-facing environment
  • Proven experience leading integrated marketing strategies across paid, owned, and earned channels
  • Comfort working with emerging AI tools and curiosity about the evolving AI search and discovery landscape
  • Strong comfort leading client conversations, presentations, and strategic working sessions
  • Experience developing strategic frameworks, briefs, and measurement approaches that inform execution
  • Demonstrated ability to manage complexity, ambiguity, and multiple priorities with confidence
  • Strong project leadership skills with an eye toward both detail and big-picture impact
  • Experience developing measurement frameworks and KPI hierarchies tied to business objectives
  • Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Preferred

  • Benefits

Benefits

  • Hybrid work environment with a focus on work-life balance.
  • Opportunities for growth and professional development.

Indie Consulting

Indie Consulting is your full service marketing partner from strategy to activation.We are specialized marketeers committed to ‘getting it right’ with core services defined by Strategy, Creative, and Activation. Our formula for adaptable marketing programs is digitally-led, fluidly resourced, and guided by empathy to result in impactful outcomes, always.With experience across various industries and path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses. We are not here to simply execute, but rather morph, mold, empathize and flex as we integrate onto a team to drive measurable business results.How can your marketing work harder for your business goals?Visit our website to learn more and contact us!

Founded in 2019
Raleigh, North Carolina, USA
31 employees (15 in marketing)

Traffic Signals

Monthly Visitors
184
Traffic Source Mix
Search
37%
Direct
39.4%
Referral
5.4%
Social
16.7%
Paid
1.4%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
13 (42% of company)
Median Career Experience
15 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
4