Responsibilities

• Learn your clients' businesses as if they are your own including your clients' internal priorities. Conduct stakeholder interviews, market and competitor research.
• Create bespoke digital media strategies for clients that are prioritized around driving business value and scaling. Develop a strategic roadmap of initiatives and work closely with your Digital Advertising team to implement.
• Craft a compelling story for client strategies that convey the value and importance of your recommendations
• Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in the weeds (Practitioner) level.
• Speak the language of data and can communicate that as easily with clients as you can our internal data team
• Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome.
• Lead presentation planning and creation for your clients, including working cross-department
• Stay up to date on the latest news and updates in the Digital Media space, as well as news and updates within a client's industry, including their competitive landscape.
• Delegate tasks or follow-ups among team members, set deadlines, troubleshoot and mentor to ensure fantastic results.
• Surface wins internally and to clients.

Requirements

• 5+ years experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft)
• 5+ years managing media budgets across platforms and maintaining ROAS or CPA targets
• 4+ year of Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution
• 4+ years of A/B testing experience on relevant ad platforms
• 4+ year in a client-facing role
• Experience developing and executing digital marketing programs targeting healthcare professionals (HCPs), including physicians, NPs, and PAs, with demonstrated understanding of NPI-based audience targeting and closed-loop measurement.
• Experience developing multi-channel strategies that drive significant value
• Proficient in Microsoft Office Suite, with Advanced Excel Knowledge
• Financial, medical, and healthcare media management experience a plus
• Analytical and creative thinking skills

Preferred

• Programmatic experience
• Healthcare client background
• Retail client background
• Google Ads (Meta Certified is a plus)
• Additional channels such as Amazon, Yahoo, TikTok, OTT and podcast ads are a plus