Senior Strategist - Commerce Content & Search

Chicago, IL (On-site)

$80K/yr – $90K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own integrated content and search strategy for retailer digital shelves, turning briefs and consumer insights into actionable plans across major platforms with measurable lift in discoverability and conversion.

  • Growth ownership: lead content and search workstreams across PDP copy, taxonomy, keywords, and retailer guidelines to lift organic visibility.
  • Audience & data: translate consumer insights into retailer-ready plans for Amazon, Walmart, Target, Kroger, and Instacart, grounded in keyword and competitive intelligence.
  • Measurement & iteration: track performance, refine taxonomy and messaging, and adapt to retailer algorithm changes.

Job Description

Responsibilities - Develop integrated digital shelf content and commerce search strategies aligned to business and client goals - Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms - Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content - Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior - Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints - Lead insight-to-creative translation and turn complex data into clear recommendations and strategy - Optimize discoverability, ranking, visibility, and share of search across key retailer platforms - Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging - Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment - Continuously evolve strategies based on performance data, search behavior, retailer algorithm updates, and platform changes Nice to have - Experience with Helium 10 - Semrush - Google Analytics - Salsify - Amazon Vendor Central & Amazon Ads - Walmart Connect - Miro Benefits - Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
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Marks

We are Marks: The Brand Creation Platform, fusing creative, commerce, content, experience, production and digital innovation into a single tech-enabled system built for what's next. Part of the Propelis group, a global brand services ecosystem designed to deliver industry-defining creativity at scale.

Founded in 2019
Chicago, Illinois, USA
955 employees (451 in marketing)

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
40.8%
Direct
42.6%
Referral
9.1%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~959

Marketing Team

Marketing Team Size
52 (5% of company)
Marketing Roles Posted (Last 30 Days)
3