Responsibilities

• Conduct Primary and Secondary Research: Proactively use research tools such as MRI-Simmons, GWI, and Resonate to gather both qualitative and quantitative data.
• Demonstrate proficiency in primary research methodologies, including writing surveys, conducting interviews and moderating focus groups. Analyzing data to uncover valuable insights.
• Create Compelling, Data-Backed Stories with Actionable Insights: Utilize research and insights to create persuasive and engaging narratives that support your strategic recommendations, ensuring they’re both impactful and aligned with business objectives.
• Become a Brand Expert: Deeply understand Samsung's product portfolio, competitive landscape, and audience segments.
• Champion the consumer: Develop detailed audience profiles, segmentation frameworks, and communication strategies grounded in empathy and cultural awareness.
• Craft Effective Strategies: Develop and refine strategies that align with business objectives, product positioning, brand messaging and inspire creative teams.
• Evaluate Creative Work: Provide clear, rational feedback to strengthen creative outputs.
• Present with confidence: Communicate strategic thinking clearly and persuasively to clients and internal teams, ensuring ideas are understood, bought in, and acted upon.
• Support new business growth: Contribute to pitch strategy and presentations, helping expand the agency’s portfolio through strategic storytelling and insight-driven thinking.

Requirements

• A Bachelor’s degree in social sciences, advertising, and related fields preferred.
• Agency Experience: 4+ years in an integrated advertising agency or fast-paced brand experience.
• Strategic Experience: 2+ years in building marketing communication strategies for brands.
• Proficiency with audience data tools (MRI-Simmons, GWI, Resonate) and comfort working with analytics to uncover insights.
• Strong understanding of how to build consumer journeys, message hierarchies, and channel frameworks.
• Excellent presentation and storytelling skills, with the ability to synthesize complexity into clarity.
• A collaborative, team-first mindset and passion for creating culture-shaping work.
• A positive, solutions-focused approach and comfort navigating ambiguity.
• Flexibility for occasional travel, extended hours, and weekend work as needed.
• Must be located in or willing to relocate to the area.
• Eager to work in a hybrid office environment with a minimum of 2 days in-office (Tuesdays & Thursdays) and the remaining 3 days optional for remote.