Responsibilities

• Devise the content strategy on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn’t heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Define and articulate a meaningful target audience and uncover their platform behaviours, attitudes and nuances
• Produce a clear messaging recommendation including a content plan based on what we need to say to who and when
• Set out guidance on phasing across the duration of social activations, including flighting recommendations (eg. burst vs always on)
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Set out a clear measurement framework including the KPIs that indicate whether the activation has been successful

Requirements

• Proven expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
• An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas
• Building excellent client relationships with a perspective on macro trends, innovations and new business models.
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
• Excellent communication and interpersonal skills