Senior Strategic Planner

Chicago, IL (Hybrid)

$70K/yr – $80K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive brand insights and strategy with a research-informed, full-funnel marketing focus for multiple brands.

  • Own development of creative and strategic briefs and shopper journeys.
  • Must-have: Solid presentation skills.
  • Standout: Cross-functional collaboration and data-driven strategy across global hubs.

Job Description

Responsibilities

  • Partner with Strategy leadership to build brands through full funnel marketing initiatives.
  • Command a thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media.
  • Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies.
  • Understand category dynamics and trends that affect our brands, their shoppers and the retailers.
  • Work with cross functional team leads to diagnose our commerce “problem to solve.”
  • Demonstrate resourcefulness in finding secondary research.
  • Assume a key role in developing creative and strategic briefs.
  • Develop shopper journeys and apply their inputs into actionable strategic outputs.
  • Create collaborative and trusted relationships with cross-functional agency team members and client teams.
  • Understand the practical application of methods and techniques needed for qualitative and quantitative research and analytics.

Requirements

  • Solid presentation skills.
  • High level of intellectual curiosity.
  • Well-developed analytical thinking skills.
  • Strong team player.
  • Highly organized, flexible, ability to adapt to unique situations and projects; able to thrive in changing, dynamic environment.
  • Strong time-management and active listening skills.
  • Self-starter with strong initiative.
  • Committed to growth and open to constructive feedback.
  • The hired candidate will be required to complete a background check

Preferred

  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.

Benefits

  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
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Vancouver, British Columbia, CAN
29 employees (22 in marketing)

Traffic Signals

Monthly Visitors
6.2K
Monthly Google Ads Budget
$507
Traffic Source Mix
Search
46.5%
Direct
37.4%
Referral
8.3%
Social
6.3%
Paid
1.4%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
21 (72% of company)