Senior Strategic Planner

Irving, TX (Hybrid)

$70K/yr – $80K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Lead brand strategy and shopper insights across cross-functional teams to solve commerce challenges for Flywheel’s digital clients.

  • Own cross-functional briefs and shopper journeys to guide recommendations.
  • Must-have: solid presentation skills and analytical thinking.
  • Standout: ability to synthesize data into actionable strategy with cross-team influence.

Job Description

Responsibilities

  • Partner with Strategy leadership to build brands through full funnel marketing initiatives.
  • Command a thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media.
  • Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies.
  • Understand category dynamics and trends that affect our brands, their shoppers and the retailers.
  • Work with cross functional team leads to diagnose our commerce “problem to solve.”
  • Demonstrate resourcefulness in finding secondary research.
  • Assume a key role in developing creative and strategic briefs.
  • Develop shopper journeys and apply their inputs into actionable strategic outputs.
  • Create collaborative and trusted relationships with cross-functional agency team members and client teams.
  • Understand the practical application of methods and techniques needed for qualitative and quantitative research and analytics.

Requirements

  • Solid presentation skills.
  • High level of intellectual curiosity.
  • Well-developed analytical thinking skills.
  • Strong team player.
  • Highly organized, flexible, ability to adapt to unique situations and projects; able to thrive in changing, dynamic environment.
  • Strong time-management and active listening skills.
  • Self-starter with strong initiative.
  • Committed to growth and open to constructive feedback.
  • Background check required

Preferred

  • ERGs for inclusion and identity (inclusion initiatives)

Benefits

  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
  • The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel
Flywheel logo

Flywheel

3.2 Glassdoor

Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.As the leader of every major marketplace platform, we pride ourselves on our size and influence, but what really sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.

Founded in 2014
Baltimore, Maryland, USA
1.7K employees (502 in marketing)
50% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.9K
Monthly Google Ads Budget
$540
Traffic Source Mix
Search
35%
Direct
54.9%
Referral
7.1%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
453 (27% of company)
Median Career Experience
18 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
8

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