Stream Realty

Senior Strategic Marketing Director (Commercial Real Estate)

USA (Remote)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

Job Summary

Drive multi-market marketing strategy and platform adoption to fuel business development and leasing in commercial real estate.

  • Own cross-market marketing strategy and platform adoption to drive revenue growth.
  • Must-have: 12–15+ years in marketing with multi-market leadership in CRE or similar.
  • Standout: Experience leading marketing across matrixed organizations and go-to-market for property campaigns.

Job Description

Responsibilities

  • Oversee marketing strategy and performance across multiple markets.
  • Serve as a strategic advisor to market leaders and brokers, aligning marketing efforts to revenue goals, business priorities, and client development strategies.
  • Identify growth opportunities and position marketing as a driver of business development, pursuits, and client engagement across all assigned markets.
  • Extend and operationalize the national marketing platform across all assigned markets.
  • Ensure consistent adoption of tools, workflows, and standards across markets.
  • Act as the primary connector between local markets and national platform teams (Brand, Content, PR, Operations, Data).
  • Drive efficiency by shifting work from custom, one-off execution to scalable, repeatable systems.
  • Lead adoption and integration of AI and workflow automation across assigned markets.
  • Redesign marketing workflows to reduce manual production and increase strategic capacity.
  • Enable local teams to operate as conductors of systems, not just executors of tasks.

Requirements

  • Bachelor0s degree in Marketing, Business Administration, or a related field; a masters degree is a plus.
  • 12–15+ years of marketing experience, preferably within commercial real estate or a related industry.
  • Demonstrated experience leading marketing across multiple markets, regions, or business units.
  • Proven ability to drive both strategy and execution within a complex, matrixed organization.
  • Strong knowledge of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation.
  • Proficiency in CRM systems, marketing automation platforms, and digital marketing tools.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts to both internal and external stakeholders.
  • Proven leadership skills with the ability to motivate and develop a geographically distributed team.
  • Strategic mindset with the ability to think creatively and develop innovative marketing approaches at scale.
  • Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Preferred

  • Master;s degree is a plus.
  • Exposure to AI tools and workflow automation strongly preferred.

Benefits

  • PTO and holiday pay