Senior Strategic Campaign Manager

Fairfax County, VA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead enterprise campaign operations and governance to align regional execution with global strategy and cross-functional teams.

  • Own multi-region campaigns and governance across strategy, media, CRM, analytics, and creative.
  • Must-have: 7+ years in Marketing Strategy, Operations, or Campaign Management in a matrixed organization.
  • Standout: Senior integrator who drives alignment, accountability, and scalable, data-driven results across regions.

Job Description

Responsibilities

  • Lead the orchestration of complex, multi-channel marketing campaigns across regions, agencies and business units, supporting acquisition, retention, revenue, and brand objectives
  • Act as a senior integrator across strategy, creative, media, CRM, digital, analytics, brand and technology teams to ensure cohesive execution aligned to enterprise priorities
  • Establish clarity on roles, responsibilities, dependencies, and decision rights within a matrixed operating model for effective campaign execution
  • Drive disciplined campaign governance through structured weekly reviews, including milestone tracking, performance checkpoints, issue resolution, and decision documentation, ensuring clear accountability across functions and regions
  • Partner closely with regional marketing leads (Americas, APAC, EMEA) to balance global standards with local market needs; facilitate weekly alignment to manage localization requirements, creative development, and execution readiness without compromising strategic objectives
  • Identify systemic gaps or inefficiencies in ways of working and lead improvements in process, governance, and collaboration
  • Coordinate across a range of stakeholders to ensure effective campaign implementation according to defined strategic intent
  • Champion and standardize the campaign excellence approach and operational process to ensure consistent adoption across teams
  • Serve as a trusted advisor to senior marketing leaders, providing campaign progress, risks, trade-offs, and performance
  • Facilitate cross-functional forums, reviews, and working sessions to drive accountability
  • Shape alignment and momentum through strong storytelling

Requirements

  • Seven (7) years of work experience in Marketing Strategy, Operations, Campaign Management or Project Management
  • Four (4) years of experience managing the execution of integrated plans or campaigns in a large, matrixed organization
  • Understanding of how multiple marketing functions work (analytics, technology, creative, media, CRM) and best-in-class integration in a modern marketing environment
  • Experience shaping alignment and momentum through clear storytelling at various levels of an expertise
  • Travel 5%
  • Work from McLean, VA office

Preferred

  • Experience presenting to groups in person and via phone
  • PMP or Agile certifications
  • Experience operating independently and pursuing innovative solutions
  • Experience working with creative teams and supporting complex creative projects
  • Knowledge of digital, traditional, and social creative methodologies and specifications

Benefits

  • Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
  • Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)
  • Learn more about the rest of our benefits
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Recent News