Senior Specialist, Programmatic (Kia 2026)

El Segundo, CA (Hybrid)

$74K/yr – $80K/yrSenior Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own end to end programmatic campaigns from planning through reporting, coordinating with DSPs, analytics, and client teams to optimize KPI outcomes.

  • Lead campaign setup, trafficking, and optimization across DSPs
  • Analyze reporting to drive recommendations and optimizations
  • Collaborate with strategy, adops, and client teams to align on deliverables and timelines

Job Description

Responsibilities

  • Programmatic Sr. Specialists own campaign management and strategy from start to finish – inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting.
  • Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of: Bulk updating of campaigns, budget management, and troubleshooting platform issues
  • Work in reporting suite to glean insights and make optimizations against KPI goals
  • Applying insights to put together recommendations and set up campaigns
  • Support managing relationship with platform teams to continually bring innovation and updates to product
  • Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns inclusive of: Primary Ad Server, Dynamic Creative Ad Server, Billing/Planning system, Verification systems, Measurement systems
  • Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
  • Work collaboratively with multiple groups both internally and externally (strategy teams, client and creative agency)
  • Participation in status meetings – and communicate updates outward
  • Clarify with strategy teams on campaign deliverable requirements

Requirements

  • Bachelor’s degree preferred
  • Minimum of 2 years’ experience working on Programmatic Team
  • Knowledge and Experience with DSP platforms (DV360, The Trade Desk, Amazon DSP) required
  • Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights
  • Be proactive: Show interest in constantly learning and growing
  • Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
  • Experience mentoring and guiding junior level traders

Benefits

  • highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
  • employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
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Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.

Founded in 2016
Los Angeles, CA, US
593 employees (151 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
30%
Direct
53.4%
Referral
6.5%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~581

Marketing Team

Marketing Team Size
130 (22% of company)
Median Career Experience
9 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
9

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