Senior Specialist, Performance Copywriter

Alexandria, VA (Hybrid)

$85K/yr – $98K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise copy across paid media, email, and SMS to influence senior buyers.

  • Own high-impact B2B/enterprise copy for paid, email, and SMS.
  • Must-have: 5+ years writing performance-driven, B2B/enterprise copy.
  • Standout: Translate complex offerings into measurable business outcomes with AI-assisted workflows.

Job Description

Responsibilities

  • Write
  • Develop Scroll-Stopping Hooks and Headlines: Capture the attention of senior decision-makers with memorable and persuasive messaging.
  • Write High-Impact Copy: Create compelling copy for paid media, email, and SMS that targets corporate buyers, including CHROs, HR leaders, and executives.
  • Craft Funnel-Driven Messaging: Move buyers from interest to action at every stage of the funnel.
  • Partner Across Teams: Align your copy with strategic priorities ...
  • Translate Complex Offerings: Turn services, frameworks, and enterprise solutions into clear business outcomes, such as growth, efficiency, and risk reduction.

Requirements

  • Bachelor's degree in Journalism, Communications, Business, or a related field.
  • At least 5 years of progressively complex experience writing performance-driven copy for B2B or enterprise audiences.
  • Deep knowledge of behavioral psychology concepts, including urgency, social proof, and loss aversion.
  • High proficiency in using artificial intelligence tools to speed up workflows and improve work quality.
  • Experience with writing for paid media, email, and SMS

Preferred

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Utah SHRM

The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

North Salt Lake, Utah, USA
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$98.6K
Traffic Source Mix
Search
43.9%
Direct
46.8%
Referral
6.8%
Social
1.3%
Paid
1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Marketing Roles Posted (Last 30 Days)
3