Responsibilities

• Write short, compelling, conversion-focused copy for display ads, email marketing, SMS campaigns, and digital experiences.
• Develop ad copy tailored to various stages of the customer journey and buyer intent.
• Create concise, audience-centered copy that drives engagement, lead generation, and revenue growth.
• Succinctly translate complex products, services, and solutions into clear, relatable business value.
• Continuously test, optimize, and refine copy using campaign performance data and A/B testing insights.
• Collaborate with marketing stakeholders to improve campaign performance and customer engagement.
• Contribute ideas that help evolve SHRM’s messaging strategy and performance marketing approach.
• Stay informed on emerging digital advertising trends, audience behavior, and best practices.
• Partner cross-functionally with creative, marketing, product, and brand teams to ensure consistent messaging and campaign alignment.
• Effectively manage multiple projects and deadlines in a collaborative, fast-paced environment.

Requirements

• 5+ years of experience in performance, conversion-focused copywriting with a focus on display ads and email.
• Proven experience writing ad copy tied to measurable performance metrics such as engagement, clicks, leads, pipeline growth, or revenue.
• Strong understanding of digital marketing and advertising channels, audience behavior, and conversion-focused strategies.
• Experience developing copy across display ads, email, SMS, and digital campaigns.
• Exceptional ability to simplify complex information into short, clear, and compelling copy.
• Strong project management and organizational skills with the ability to manage multiple priorities effectively.
• Experience leveraging AI tools to streamline workflows, accelerate ideation, and enhance content development while maintaining strong creative judgment.

Preferred

• Experience supporting medium-to-large brands or enterprise organizations.
• Familiarity with A/B testing methodologies and performance optimization.
• Understanding of display ad best practices and conversion-focused copywriting.
• Experience in B2B, membership-based, professional services, or mission-driven organizations.

Benefits

• professional growth and development
• health
• dental
• vision
• well-being
• health savings
• flexible spending
• retirement
• open leave
• annual discretionary bonus and incentives