Responsibilities

• Develop paid social media strategies and tactical plans that support brand and customer marketing strategies
• Recommend platforms, tactics, budget allocation, audience targeting, ad types and messaging to drive business, brand and campaign outcomes
• Lead campaign hindsight analyses, identifying key drivers of performance, actionable insights and future recommendations
• Partner closely with paid social team members to ensure executional accuracy and monitor performance
• Collaborate with cross-functional internal teams, vendors, and agencies
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
• Contribute to the evolution of the paid social planning and hindsighting operating model

Requirements

• Bachelor’s degree in Marketing or related field
• 3-5 years of hands-on experience in paid social required
• Experience developing media plans across multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
• Experience within an agency or retail organization preferred
• Mix of business, creative, and technical acumen
• Self-starter who can flex between strategic thinking and tactical execution
• Outstanding analytical skills and strong experience in performance optimization
• Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
• Excellent communication skills (verbal and written)
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday