Senior Specialist Media Strategy at Mars United Commerce | Chicago, IL | $50K/yr – $60K/yr

Mars United Commerce

Senior Specialist Media Strategy

Chicago, IL (On-site)

$50K/yr – $60K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end planning and execution of national consumer promotions and shopper media campaigns.

End-to-end campaign management from planning to final delivery to market
Must-have: 2–4 years in shopper/consumer promotions or digital media in an agency setting
Standout: Cross-functional collaboration, vendor management, and budget tracking at detailed levels

Job Description

Responsibilities

Client-facing role supporting planning and leading execution of best-in-class national consumer promotions and shopper media campaigns
Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacing
End to end campaign management delivering final approved plans to market
Cross functional collaboration in ensuring all vendor deliverables are met
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
Management of program trackers and timelines
Management of third-party consumer promotions and shopper vendor partners
Identify new vendors and set up capabilities meetings to educate internal teams
RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities

Requirements

Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
2-4 years of shopper, consumer promotions, digital media or retail media experience working in an agency setting, CPG and/or retail media experience strongly preferred
Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
Able to build relationships across the team, department, vendors and clients
Detail oriented with ability to track and reconcile budgets to fine level of detail
Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
Must have a strong level of understanding of media performance principals including KPI performance (formulas, insights), as well as an understanding of operations process (trafficking, optimizing and tagging media)
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
Must reside within a commutable distance to hub locations: Minneapolis (preferred location), Detroit, Chicago, Cincinnati, New York, Denver, Bentonville, Dallas, Seattle or Nashville

Preferred

CPG and/or retail media experience strongly preferred

Benefits

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

Mars United Commerce

Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Founded in 1972

Southfield, Michigan, USA

970 employees (280 in marketing)

www.marsunited.com