Senior Specialist, Media Relations at SHRM | Alexandria, VA | $85K/yr – $100K/yr

SHRM

Senior Specialist, Media Relations

Alexandria, VA (Hybrid)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive SHRM\'s media relations program, shaping messaging, securing coverage, and guiding executives through interviews and daily media operations.

Own development of pitches, press releases, and statements to media
Must-have: 5–7 years in media relations
Standout: Experience advising executives for interviews and handling media inquiries

Job Description

Responsibilities

Build and maintain close relationships with a range of relevant reporters, editors, and producers, understanding their evolving interests and informational needs to ensure SHRM is frequently featured in their coverage.
Lead writing and editing of compelling media-related materials including, but not limited to, pitches, messaging, press releases, media advisories, statements, op-eds, and executive quotes.
Manage incoming media inquiries on a timely basis by determining relevance, recommending appropriate response, and navigating internal approvals.
Identify actionable trends from the news cycle and ensure accurate representation of SHRM messaging and research.
Develop media opportunities around SHRM events, conferences, and executive travel.
Provide guidance to SHRM executives on preparation for interviews, including on messaging and modalities of broadcast media engagements.
Propose new strategies and tactics to enhance SHRM's media profile.
Collaborate across SHRM and our external partners, utilizing our combined resources and expertise to surpass our communications goals.

Requirements

Bachelor’s degree or equivalent relevant experience.
5 - 7 years of progressively complex experience in media relations or as a member of the media.
Eager to work in a fast-paced environment and able to manage a diverse workload with competing deadlines.
Able to write strong, succinct copy that requires minimal edits, including optimizing SHRM materials for consumption by journalists.
Extensive knowledge of effective media strategies and planning; experience working in the news industry is a plus.
Voracious consumer of news from a wide array of outlets, bringing a strong understanding of their unique editorial preferences.
Demonstrates keen analytical skills, identifying and summarizing emerging media trends.
Policy media experience is a plus.
Ability to multi-task and adhere to tight deadlines with attention to detail.
Excellent verbal, written, and interpersonal communication skills.

Preferred

Experience working in the news industry is a plus.
Policy media experience is a plus.

Benefits

SHRM offers a competitive and comprehensive total rewards package.
The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

SHRM

4.3 Glassdoor

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally. Discover more at SHRM.org.Connect with us on Instagram, Twitter, and Facebook, too.•instagram.com/shrmofficial•twitter.com/shrm/•facebook.com/SHRMHQ/Privacy Policy: https://www.shrm.org/about-shrm/Pages/Privacy-Policy.aspx

Founded in 1948

Alexandria, Virginia, USA

2.3K employees (235 in marketing)

www.shrm.org

82% recommend to a friend

84% CEO approval