Responsibilities

• Work with sector and Area of Focus leaders, partners, and BD & Marketing leadership to identify and execute profile raising, business development, and sector involvement initiatives in the legal/business communities that are strategic and align with the sector business plan
• Collaborate with attorneys and team members to identify and pursue cross-selling opportunities to expand relationships through initiatives and client team programs
• Assist attorneys in developing strategic plans for priority sector clients, target accounts, and emerging industry opportunities
• Assist with the promotion of sector activities via social media posts and help guide attorney with LinkedIn posts
• Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility
• Manage the execution of events, conferences/seminars, client entertainment, and client receptions, including logistics, invitations, materials, follow-up communications, and ROI tracking
• Track event performance metrics and recommend strategies to improve engagement and revenue generation
• Utilize the firm's CRM database (Dynamics) to create and send external mailings, running reports, and access the data for business development purposes
• Maintain the integrity of the firm’s experience database, working with the PR and CRM teams and attorneys to collect experience and organize it effectively, update sector collateral regularly, and work with attorneys to update their bios
• Develop customized pitches/RFPs, presentations, and sector marketing materials

Requirements

• Bachelor's Degree required
• Minimum of five (5) years of general marketing experience, with a minimum of two (2) years in professional services required
• Law firm experience strongly preferred