Responsibilities

• Own the affiliate marketing channel and be accountable for achieving affiliate revenue, customer acquisition cost (CAC), and return on ad spend (ROAS) targets, ensuring the program delivers meaningful business impact and profitable growth.
• Develop and execute the affiliate growth strategy, identifying, recruiting, negotiating, and managing high-impact affiliate partnerships that drive customer acquisition and revenue.
• Own the commercial performance of the affiliate program, including annual and quarterly planning, revenue forecasting, budget management, commission spend, and investment optimization.
• Build and maintain strong relationships with affiliate partners, publishers, content sites, loyalty partners, and other strategic partners across the US and other significant global markets, conducting regular business reviews and identifying opportunities to expand performance.
• Design and execute testing initiatives to improve channel efficiency, including evaluating promotional strategies, partner incentives, and optimizing affiliate commission structures to maximize profitable growth.
• Partner cross-functionally with Analytics, PR, Finance, Product, Marketing Operations, Creative, and Brand teams to ensure accurate tracking, measurement, reporting, forecasting, and successful campaign execution.
• Ensure operational excellence and program integrity by maintaining affiliate compliance with brand guidelines and partnership agreements, monitoring traffic quality, and proactively identifying and resolving fraud or non-compliant activity.