Drive product marketing strategy for new healthcare SaaS solutions, shaping positioning, messaging, and GTM for buyer segments.

• Develop and execute strategic marketing plans for new product launches and enhancements.
• Partner with product management and cross‑functional teams to influence NSI process initiatives.
• Create clear positioning and messaging tailored to healthcare buyers, use cases, and market needs.
• Apply market trends, customer insights, and competitive intelligence to inform strategy and prioritization.
• Collaborate with marketing to produce campaigns and content such as blogs, white papers, and customer stories.
• Work with sales enablement to create bill of materials including pitch decks, battle cards, FAQs, and product sheets.
• Present recommendations to senior leadership, translating product value into business impact.

Requirements

• Bachelor’s degree and 8+ years of experience in product marketing or related field.
• Experience marketing or selling solutions to hospitals or senior living facilities, ideally in asset/operations management or capital planning software.
• Solid understanding of SaaS business models and go‑to‑market execution.
• Experience developing product marketing strategies that support growth with new and existing clients.
• Demonstrated ability to develop product positioning and messaging frameworks.
• Ability to manage multiple initiatives, prioritize effectively, and achieve outcomes.
• Clear and concise written and verbal communication skills.
• Strong presentation skills, including presenting to senior leadership.
• Location: Fully remote in US

Preferred

• Strategic problem solver who can also implement with urgency and attention to detail.
• Comfortable using data and client insight to inform decisions.
• Interest in maintenance and operations industry and how technology supports it.
• Strong project management skills to manage multiple projects across timelines.
• Willingness to take ownership, make recommendations, and move initiatives forward.
• Enjoy working across teams and building strong relationships.
• Commitment to continuous learning and improvement.
• Comfortable navigating change and ambiguity while maintaining momentum.
• Contributes positively to team effectiveness and shared goals.