Responsibilities

• Lead publishing strategy and execution across platforms, ensuring content is delivered at the optimal time, frequency, and format for each channel.
• Analyze audience behavior, platform insights, and performance trends to continuously improve reach, engagement, and content performance.
• Conduct competitive and platform analysis to identify opportunities, emerging trends, and strategic learnings.
• Develop structured testing frameworks to refine content packaging, distribution, and audience growth strategies.
• Translate performance insights into actionable recommendations for editorial, social, and video teams.
• Stay closely connected to cultural moments, platform updates, and internet trends to keep Time Out at the forefront of what’s happening.
• Lead day-to-day social programming and publishing strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Own and manage the social publishing calendar, balancing planned, reactive, and trend-led content.
• Help foster audience engagement and community conversation across platforms.
• Ensure consistent, high-quality output that aligns with Time Out’s voice, editorial standards, and audience goals.

Requirements

• 2–5 years of experience in social media, audience development, or content strategy within a fast-paced digital media environment.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, and evolving platform mechanics.
• Deep knowledge of platform algorithms, audience behavior, and content distribution strategies.
• Experience growing audiences through data-informed creative and publishing decisions.
• Strong editorial instincts and an understanding of what makes content feel timely, engaging, and culturally relevant.
• Experience working cross-functionally with editorial, creative, and video teams.
• Comfortable operating in a fast-moving, collaborative environment with shifting priorities and reactive moments.
• Proficiency with platform analytics and publishing tools, including YouTube Studio, Meta Business Suite, Google Analytics, and similar platforms.
• Passionate about culture, cities, and the stories that bring them to life.

Preferred

• Experience supporting YouTube programming or YouTube Shorts strategy.
• Familiarity with affiliate commerce or social commerce strategies.
• Experience supporting paid social campaigns and an understanding of how paid and organic social strategies work together.
• Experience with Brandwatch or other social listening/reporting tools.