Responsibilities

• Develop and execute a comprehensive social media strategy across multiple social media platforms with a global audience, ensuring engagement and brand consistency in various markets enhance brand visibility across major social media platforms.
• Tailor social media initiatives considering cultural nuances and regional preferences.
• Integrate social media with other digital marketing channels (web, email) for a holistic campaign approach for varying global regions.
• Assist with campaign budgeting across paid social channels in coordination with omnichannel campaign execution.
• Develop and execute a global content calendar aligned with Corporate Communications and share across management and regional social media managers for adaptation .
• Administer Graco’s enterprise social media platform, Sprout Social, including user management, system configuration and training.
• Develop and maintain global content calendars for each division, ensuring appropriate post frequency and regional needs.
• Develop high-quality, platform-specific paid and organic content including posts, stories, videos, and audio for global audiences.
• Partner with the graphic design and video team to repurpose existing content for appropriate channels .
• Develop larger social media campaigns, including product launches and promotions, with global and localized content.

Requirements

• Bachelor’s degree in marketing or related field.
• 5 + years of experience in brand representation on social media.
• Expert understanding of social platforms, and history of driving results across platforms.
• Strong creative intuition and ability to work individually and as part of a global team.
• Technologically savvy with an in-depth knowledge of social analytics, content creation tools and social media management platforms e.g. Sprout Social
• Proficient experience maintaining influencer relationships.
• Strong strategic thinking and execution, with strong attention to detail.
• Excellent written and verbal communication skills.

Preferred

• Accelerators - Global industrial manufacturing experience and knowledge.
• MBA or Master’s degree preferred.