Senior Social Media Manager
Nutrafol
Austin, TX (Remote)
$120K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
5 hrs ago
Senior Social Media Marketing Manager
USA (On-site)
$65K/yr – $90K/yrSenior Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and execute the daily social content for a DTC fragrance brand, driving cohesive multi-platform presence.
- Own the full social content calendar and publish across TikTok, Instagram, and Facebook.
- Must-have: 3+ years managing social for a DTC brand with TikTok/Instagram experience.
- Standout: Cross-functional ownership of content, UGC, and design to keep brand cohesive.
Job Description
Responsibilities
- Own and manage the full social media content calendar
- Organize and schedule content across TikTok, Instagram, and FB
- Ensure consistent posting with no gaps or inconsistencies
- Plan and maintain a balanced mix of evergreen and campaign content
- Campaign marketing (launches, restocks, sales)
- UGC and influencer teams
- Graphic design
- Decide what content gets posted and in what order
- Ensure all content feels cohesive, on-brand, and aligned across platforms
Requirements
- 3+ years managing social media for a DTC brand (beauty or fragrance preferred)
- Strong experience with TikTok and Instagram
- Proven ability to maintain consistent, high-quality social presence
- Experience managing content calendars and coordinating multiple content sources
- Strong sense of visual and brand cohesion
- Excellent organizational skills and attention to detail
- Ability to work in a fast-paced environment and manage multiple moving parts
- Strong copywriting skills for captions
Orena Fragrances
We create scented body care inspired by designer/luxury fragrances.
Traffic Signals
Monthly Visitors
65.6K
Monthly Google Ads Budget
$480
Traffic Source Mix
Search
41%
Direct
48.1%
Referral
3.4%
Social
6.5%
Paid
1%
Headcount Trend
Current headcount: ~1
