Responsibilities

• Curate brand-specific TikTok feeds daily to stay current with trends and culture.
• Craft engaging, scroll-stopping and on-brand comments on viral posts with perfect timing.
• Engage in real-time conversations that align with brand identity.
• Support and amplify creator and partner content to enhance reach.
• Oversee and manage the complete social content calendar.
• Develop community-driven content ideas collaboratively with teams.
• Write short-form content for various digital platforms, ensuring consistent brand voice.
• Provide feedback to creators ensuring brand tone and visual consistency.
• Track and present community engagement insights and trends weekly.
• Assist inmaintainingorganizational tools and managing basic platform operations.

Requirements

• 2-5 years of experience in social media — with a sharp eye for voice, tone, and cultural nuance.
• Deep knowledge of TikTok, Instagram, Pinterest, and YouTube — both as a user and as a strategist.
• Strong passion for and deep understanding of men's sports and sports culture.
• A natural communicator — you know how to turn comments into mini-brand moments and DMs into brand love.
• Emotionally intelligent — you know when to be cheeky, when to be serious, and how to read the room.
• Obsessed with skincare and haircare — you’ve got opinions, recs, and a shower shelf to prove it.
• Comfortable with social scheduling tools, platform ops, and keeping things buttoned up behind the scenes.
• Fluent in content trends, emerging creators, and comment-section goldmines.