Responsibilities

• Strategy & Content - Execute and evolve the organic social strategy across both brands in partnership with the Director of Social Media. - Serve as the primary social lead for Nutrafol Men while flexing across both brands (@nutrafol and @nutrafolmen) as business needs evolve. - Jointly own the organic social content calendar across @nutrafol and @nutrafolmen from planning through publishing, ensuring content is timely, cohesive, and aligned with business priorities. - Develop social-first strategies for campaigns, product launches, seasonal moments, tentpole activations, and reactive opportunities. - Translate business priorities into platform-native content plans, original creative concepts, and compelling social storytelling. - Write social-first copy across captions, scripts, hooks, on-screen text, creative briefs, and community responses, simplifying complex scientific and brand messaging into engaging content. - Partner closely with Creative to develop and optimize content from concept through production while jointly managing editorial planning and publishing. Community, Partnerships & Execution - Build authentic communities through thoughtful community management, social listening, and trend monitoring that strengthens brand affinity and informs strategy. - Lead or co-lead the organic social execution for campaigns, partnering cross-functionally with Brand, Creative, Regulatory, Influencer, PR, Paid Media, Product Marketing, and other stakeholders. - Manage the organic social budget across assigned initiatives while sourcing and overseeing creators, photographers, videographers, and freelance partners from briefing through content delivery. - Identify opportunities to extend campaign storytelling across organic social and maximize the value of creator content across channels. Performance & Growth - Monitor channel performance, audience behavior, platform trends, and competitive activity to identify opportunities for growth. - Translate insights into actionable recommendations that improve creative performance, audience engagement, and future campaigns. - Regularly report on KPIs and champion experimentation to keep Nutrafol's social presence best-in-class. What Success Looks Like - Organic social drives measurable brand awareness, engagement, and business impact across Nutrafol and Nutrafol Men. - Content is platform-native, culturally relevant, premium, and rooted in strong social-first storytelling. - Campaigns launch with thoughtful strategy, seamless cross-functional collaboration, and meaningful creator partnerships. - Performance insights continuously improve creative quality, audience growth, and business results. - The Senior Social Media Manager is recognized as a trusted strategic and creative partner who elevates Nutrafol's organic social presence.

Requirements

• 5+ years of experience managing organic social media for a consumer, lifestyle, beauty, wellness, or CPG brand and/or combination of agency and in-house experience
• Proven experience developing and executing social-first content strategies across Instagram and TikTok
• Exceptional social copywriting and storytelling skills, with the ability to translate brand messaging into engaging, platform-native content
• Strong creative instincts and brand judgment, with a demonstrated ability to create content that feels both culturally relevant and premium
• Experience leading cross-functional campaigns and partnering with Creative, Brand, Paid Media, Influencer, PR, and other marketing teams
• Experience managing creator relationships, content productions, and campaign budgets
• Strong understanding of social analytics and the ability to translate performance insights into actionable creative recommendations
• Highly organized with exceptional project management skills and the ability to manage multiple priorities in a fast-moving environment
• Passion for social media, digital culture, and emerging platform trends, with a curiosity for testing new ideas and formats
• Excellent communication, collaboration, and presentation skills

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend