Responsibilities

• Own all social channels, serving as the voice, creative engine, and strategic mind behind our social presence
• Revamp our entire social presence from the ground up — rethinking content strategy, elevating quality, and building a storytelling engine
• Manage all social channels across the Cheba HQ network
• Partner with our social & PR agency
• Create thumb-stopping content
• Coach franchisees on their local accounts (150K+ followers across 25 accounts)
• Use data to drive every decision
• Shoot, edit, write, and analyze for social-first content
• Develop and manage the content calendar across all brand social channels
• Write compelling, on-brand copy for daily posts, campaigns, product launches, and promotions

Requirements

• 5+ years of professional social media management experience, preferably in restaurant, hospitality, franchise, or consumer brand environments
• Proven track record managing brand accounts with 100K+ followers across multiple platforms
• Strong copywriting skills with the ability to adapt voice and tone for different platforms and audiences
• Demonstrated photo and video shooting/editing capabilities for social-first content
• Experience managing influencer and creator partnerships from identification through performance analysis
• Proficiency across Meta Business Suite, TikTok, YouTube Studio, LinkedIn, and X
• Hands-on experience with paid social campaign management including budget allocation and performance optimization
• Strong analytical skills with experience using social analytics platforms (Sprout Social, Hootsuite, or similar)
• Experience coaching or training non-marketing stakeholders on social media execution
• Familiarity with AI tools for content creation, analytics, and workflow automation

Preferred

• Experience in a multi-unit franchise or multi-location brand environment
• Background in restaurant, QSR, or food & beverage marketing
• Portfolio showcasing content creation across short-form video, photography, and copywriting
• Experience working with franchise operators or distributed teams
• Knowledge of SEO, local search, and how social integrates with broader digital marketing strategy

Benefits

• Full benefits package including Health, Dental, Vision, and Life Insurance
• 401K options are available after 90 days of employment
• Creative freedom to shape the social presence of a nationally growing brand
• A team that doesn’t take itself too seriously but takes the work seriously