Senior Social Media Manager

Atlanta, GA (Remote)

$125K/yr – $155K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the social growth stack for a family fintech brand, driving reach and engagement through multi-channel social, influencer programs, and UGC while coordinating agency partners and cross-functional launches.

  • Lead multi-channel social strategy and influencer programs to expand reach and engagement with parents and teens.
  • Own external agency relationships and UGC/creator briefs to ensure consistent quality and performance.
  • Align content sourcing for paid social with Growth and upcoming product/brand campaigns to maximize impact.

Job Description

  • Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens).
  • Build and implement holistic annual influencer strategy.
  • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow.
  • Lead external social and influencer agency partners as primary point-of-contact.
  • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done.
  • Partner with the Growth team to source content for paid social ads and boost organic social content.
  • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth.
  • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content.
  • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs.
  • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels.
  • 7+ years of experience in social strategy, influencer programs, and digital content development with clear case studies of programs that have improved reach.
  • In-depth knowledge of social platforms and algorithms that affect day-to-day publishing along with demonstrated proficiency in executing successful organic social and influencer programs.
  • Proficiency in producing shareable and engaging social-first content, both graphics and video.
  • Experience managing external agencies is a plus.
  • Experience with consumer tech brands and speaking to an audience of parents is a plus.
  • Strong leadership skills, with experience mentoring junior talent is a plus.
  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
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A16Z GAMES

Over the past decade, games have radically transformed from packaged entertainment to social network-like online services that scale like consumer technology companies. Today’s games also drive innovation across the entire consumer ecosystem through new methods of engagement, retention, and monetization. We believe that games will play a pivotal role in defining how we socialize, play, and work over the next century.Investing Themes:Game Studios: Today’s best games are continually updated online services whose players form an integral part of the game through multiplayer and user-generated content. These “games-as-a-service” have become rich, interactive social networks whose in-game player friendships rival those made in person. Games x Consumer: The rapidly growing number of gamers worldwide has created a thriving ecosystem of consumer apps to support them. As gaming becomes the top way people spend time, we believe some of the most innovative consumer companies will be built around player communities. Infrastructure: As games evolve into virtual worlds and online services, the demand for the tools and services needed to build great games will only continue to skyrocket. We also believe the coming metaverse will be built by games companies, using games technologies.

Cloud, Iowa, USA

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Paid
0.6%

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