Senior Social Media Editor, Hot Luck

USA (Remote)

$70K/yr – $84K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

You will own the creation and direction of social-first video content, including on-camera interviews and franchise formats, and work with events to integrate talent and programming while expanding Hot Luck across YouTube, social video, and live streams.

  • Lead social video production and on-camera interviews across multiple formats
  • Develop recurring franchises and editorials to drive audience growth
  • Collaborate with Events to source talent and plan programming

Job Description

Responsibilities

  • Produce, direct, and edit social media video and content.
  • Appear on camera regularly for social-first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives. Conduct on-camera interviews with chefs, musicians, creators, sponsors, and festival talent.
  • Help develop recurring social video franchises and personality-driven content formats that build audience engagement and strengthen the Hot Luck brand. Support the Editorial Director in identifying opportunities to expand Hot Luck's presence across YouTube, social video, live-streaming, and other creator-focused platforms. Post on Hot Luck social handles on an agreed-upon cadence
  • Collaborate with the Events team to share talent and programming ideas and participate in the events.

Requirements

  • Education: Bachelor's degree or equivalent work experience.
  • Experience launching or managing video-first content initiatives, including YouTube programming, social video series, or creator-led franchises.
  • Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.
  • Experience hosting interviews, live events, podcasts, video series, or social-first content franchises.
  • Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.
  • Experience creating creator-style content for Instagram Reels, TikTok, YouTube Shorts, and similar platforms preferred.
  • Strong on-camera presence and confidence representing a media brand across social, video, and live-event environments.
  • Ability to conduct engaging interviews and create authentic, personality-driven content that resonates across social platforms.
  • Comfortable hosting social video segments, appearing in branded content, participating in live-streams, and representing Hot Luck at events and community activations.
  • Demonstrated understanding of how personality-led content contributes to audience growth, community building, and brand affinity.

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
14

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