Senior Social Media Content & Strategy Specialist

San Francisco, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own the regional content engine, turning local Bay Club moments into scalable social-ready assets that blend premium storytelling with real-life club culture.

  • Localized Content & Brand Voice: Capture member experiences, culture, and seasonal moments across Bay Club locations to drive authentic engagement.
  • On-site Collaboration & Creative Testing: Shoot live with instructors, talent, members, and social teams, develop multiple content variations for testing across organic and paid channels.
  • Platform-native Execution: Edit for vertical formats on Instagram/TikTok, align with trends, pacing, and retention to maximize performance.

Job Description

Responsibilities - Localized Content Creation - On-Site Content Capture - Creative Execution - Editing + Platform Optimization - Brand Alignment Requirements - 2-5+ years of experience in content creation, social media or freelance production - Strong portfolio showcasing: Short-form video (Reels / TikTok) - Lifestyle + brand storytelling - Performance-driven or paid social content - Creative + Technical Skills - Shooting and editing content (iPhone-first, camera experience desired as well) - Proficient in editing tools like: CapCut, Edits, Adobe Premiere, Final Cut, or similar - Strong eye for composition, lighting and storytelling - Education & Experience - Creative Test may be required depending on strength of portfolio Benefits - Club Membership - Competitive Compensation - Discounts on club services and amenities - Continuing Education - Community Involvement - Paid Time off* - Health Insurance* - Offered to Full-Time associates. Full-Time status eligibility starting at 25 average hours of work per week.
The Bay Club Company logo

The Bay Club Company

Welcome to the Bay Club. Where Sports, Outdoor Recreation, and an Active Lifestyle Meet.With a robust and growing portfolio of clubs spanning from San Diego to the Pacific Northwest, The Bay Club Company sits at the intersection of sports, outdoor recreation, and active lifestyle experiences across the West Coast. From elevated fitness and leisure facilities to engaging programming and amenities, Bay Club embodies today’s cultural zeitgeist, fostering a community of well-being, connection, and transformation across its portfolio.Through its innovative Shared Membership concept, Bay Club recognizes that “family” extends beyond traditional boundaries, encompassing diverse connections with friends, neighbors, coworkers, and relatives—which creates a vibrant community aligned with modern life. Bay Club demonstrates all the hallmarks of a high-growth subscription business supported by irreplaceable real estate.Bay Club offers more than a club—it delivers a diversified platform designed for long-term growth, resilience, and member loyalty.To learn more about Bay Club, our campuses, services, or career opportunities, visit www.bayclubs.com.Bay Club HQ: 1620 Montgomery Street, Suite 250, San Francisco CA 94111

Founded in 1977
San Francisco, California, USA
1.7K employees (34 in marketing)

Traffic Signals

Monthly Visitors
119.6K
Monthly Google Ads Budget
$9.5K
Traffic Source Mix
Search
49.2%
Direct
41.5%
Referral
8.2%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
29 (2% of company)
Median Career Experience
12 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

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