Senior Social Media Analyst

New York City, NY (On-site)

$75K/yr – $100K/yrSenior Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own measurement systems for clients and translate data into actionable social insights that inform creative and strategy decisions across leadership and cross-functional teams, while guiding the reporting roadmap for priority platforms.

  • Own KPI tracking and set benchmarks across social channels
  • Convert large social datasets into concise insights for clients and executives
  • Coordinate with creative, strategy and product leads to establish benchmarks and streamline data collection

Job Description

Responsibilities

  • Support our best-in-class client base by partnering with creative and strategy teams to provide insights that elevate their social media presence
  • Track project KPIs and collaborate on a reporting roadmap that supports brand initiatives across priority social platforms
  • Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences
  • Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining

Requirements

  • 4+ years of experience doing social media reporting and insights, preferably on campaigns that have integrated influencer marketing or talent partnerships
  • Advanced experience with Excel
  • Experience working in social media data, with an understanding of social performance metrics with the ability to identify why content is/isn’t successful
  • Experience collaborating with multiple work streams to build internal and competitive benchmarks
  • Experience collaborating and presenting your insights to leadership
  • Experience working in social media monitoring tools, social media management tools, and social listening tools (CreatorIQ, Sprinklr, Meltwater, Brandwatch, ListenFirst etc.)
  • Experience working with data visualization and presentation software (PowerPoint, Google Slides, Looker Studio, Tableau, Keynote etc.)
  • Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
  • Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
  • Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients

Marketing Team

Marketing Team Size
45 (8% of company)
Median Career Experience
10 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5