Responsibilities

• Lead social creative strategy — develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
• Daily and planned content creation for brand social channels across platforms including Instagram, TikTok, and beyond — including concepts, franchises, and repeatable templates
• Inform and create content that speaks to key cultural moments, ensuring optimal use of platform features and best practices
• Lead art direction and copy crafting for comprehensive social campaigns, establishing visual approach and tone with a clear point of view
• Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
• Support social listening and insights efforts, tracking culture and trends in real time while balancing ongoing deliverables
• Independently package and present social content strategies to internal and external stakeholders, communicating rationale and impact with confidence
• Demonstrate mastery of the social content production process across media types including static, short-form video, carousels, and stories
• Find creative solutions to social challenges including budget constraints, client feedback, and strategic pivots
• Package completed work as compelling case studies for internal education, new business pitches, and awards submissions

Requirements

• 5-7+ years of creative experience in social media and content, including 3–5 years in a mentorship, supervisory, or team leadership role
• Serial social media user who can demonstrate a deep, platform-native understanding of key channels
• Proven ability to develop visionary, sophisticated, and earned-first social strategies that break through in culture
• Exceptional skills in social art direction and copy craft, with a strong portfolio showcasing a range of content types and platforms
• Deep understanding of content formats, real-time trends, and creation best practices across core social channels
• Proficiency with Adobe Creative Cloud, and experience with hands-on content creation for brands, including basic and/or in-app editing tools (e.g., TikTok, CapCut)
• Ability to efficiently turn a concept into a produced piece of content
• Demonstrated experience navigating complex client environments, particularly in regulated industries (e.g., healthcare/pharma) and consumer brands
• Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams
• Confident and persuasive presentation skills with the ability to independently present complex social strategies

Preferences

• Portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development

Benefits

• We offer a competitive benefits package
• Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders
• Robust growth-focused benefits and programs including professional development, mentorship, and inclusive culture
• We invest in our people because we believe their success is our success
• Hybrid work with in-office four days a week; accommodations or flexibility discussed during interview
• We’re an agency of learn-its-alls with a strong emphasis on creativity and collaboration