Senior SEO Strategist at Pure Visibility | Ann Arbor, MI

Pure Visibility

Senior SEO Strategist

Ann Arbor, MI (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive SEO programs, audits, and content optimization for clients, with emphasis on data-informed decisions and AI-driven workflows.

Primary ownership: develop and execute client SEO strategies across audits, content, and analytics.
Must-have: 4+ years of SEO experience and strong technical/on-page SEO skills.
Standout: Experience using AI-powered tools and implementing AEO/GEO practices.

Job Description

Responsibilities

Collaborate with the SEO Team to support the development and execution of client SEO strategies
Conduct SEO Visibility Audits and Redesign Audits and present findings internally and to clients
Analyze websites for SEO performance, including site architecture, internal linking, URL structure, and on-page optimization
Identify and resolve technical SEO issues in collaboration with developers and client teams
Conduct keyword research and competitive analysis to inform content and optimization strategies
Write SEO-optimized content for client websites, including landing pages, blog posts, and page updates
Develop content briefs and outlines based on keyword research and search intent
Edit and optimize existing client content to improve search visibility, readability, and conversions
Monitor and report on SEO performance metrics including organic traffic, keyword rankings, website health, and conversions
Local SEO Oversight – Oversee local SEO programs (NAP consistency, local content development and listings management) to drive performance for multi-location businesses.

Requirements

4+ years of experience in SEO or digital marketing
Strong understanding of technical SEO and on-page optimization
Experience writing SEO-focused website content such as landing pages, blog articles, and optimized page copy
Excellent written communication and editing skills
Experience with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar platforms
Experience with Google Studio or SEO reporting dashboards
Ability to analyze data and translate insights into actionable recommendations
Familiarity with AI-powered SEO tools and AI-assisted workflows

Pure Visibility

Since 2005, Pure Visibility has provided expert guidance and management in search engine optimization, digital advertising (including PPC, display ads, and social media ads), website redesign SEO, and Google Analytics. We are a Google Partner and a Microsoft Advertising Partner. We’ve helped everyone from small businesses to Fortune 500 companies improve their online visibility in ways that support both their traditional and digital marketing efforts. Our team provides digital marketing strategies customized to your specific business offerings, goals, and target audience. We foster a collaborative work environment and have a proven track record of partnering with other agencies and design firms, allowing us to seamlessly work as an extension of your team.

Founded in 2005

Ann Arbor, Michigan, USA

14 employees (5 in marketing)

www.purevisibility.com