Responsibilities - Lead technical SEO & GEO audits: Implement on-site optimizations, structural schema adjustments, and technical configurations (e.g., managing robots.txt and server-side rendering) to ensure content is fully accessible and extractable for AI crawlers. Website CMS frequently used are WordPress and Drupal. - Optimize content for AI: Partner with content teams to structure data using answer-first formats, conversational Q&A blocks, expert attributions, and deeply researched statistics that optimize for Retrieval-Augmented Generation (RAG) models. - Use advanced tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, and emerging AI visibility tracking platforms) to analyze multi-modal performance and identify opportunities. - Track "Share of Model" (SoM) metrics: Transition standard reporting to include tracking brand mentions, citation frequencies, and visibility across leading LLMs (ChatGPT, Gemini, Perplexity) alongside traditional organic keyword rankings. - Build, present, and explain strategies and results directly to clients in a clear, confident, and compelling way. - Collaborate with cross-functional teams (content, web development, analytics, paid media) to align SEO initiatives with broader marketing goals. - Manage projects from kickoff to delivery, ensuring timelines and quality standards are met. - Mentor and support junior team members to build their SEO expertise. Requirements - 3-4 years of hands-on SEO experience with a strong focus on technical SEO. - Proven experience with Drupal SEO implementation. - Advanced proficiency with leading SEO and analytics tools. - Understanding of LLM mechanics: Familiarity with how training-based, search-based, and hybrid AI engines discover, evaluate, and synthesize web content. - Advanced Schema & Semantic SEO expertise: Strong proficiency in understanding structured data (FAQPage, HowTo, and Author schema markups) to improve machine-readability. - Commitment to E-E-A-T & Trustworthiness: Proven track record of optimizing brand footprints beyond the primary domain (e.g., user-generated content platforms, digital PR, third-party authoritative citations) to feed the AI knowledge graph. - Excellent communication skills, with the ability to present to and influence clients at all levels. - Strong organizational and project management skills. - A collaborative mindset with the ability to coach and guide others. Benefits - Opportunities to grow your skillset through training, new challenges, and learning experiences. - A team that's got your back and is ready to help you thrive. - A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn. - No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.