Responsibilities

• SEO & AI Search Strategy: Develop and own integrated SEO and AI search strategies for assigned clients, aligning technical, content, authority, and measurement priorities with enrollment and business goals.
• Client Delivery & Communication: Serve as the primary day-to-day SEO and AI search contact for assigned accounts, leading client meetings, presenting recommendations and performance, and managing expectations, timelines, and follow-through.
• Technical SEO & Site Changes: Lead technical SEO audits, site migrations, redesigns, and launches, including prioritization and QA across crawlability, indexation, rendering, structured data, site architecture, Core Web Vitals and page speed
• Search Research & Opportunity Identification: Lead research that includes keyword, audience, competitive, and search-intent, content gap, behavioral, and emerging trend analyses. Identify and prioritize opportunities across traditional search, AI-generated answers, and emerging discovery experiences.
• AI Search Visibility & Optimization: Assess brand visibility, citations, mentions, and competitive presence across AI search platforms; translate findings into strategies that make institutional and program information easier to retrieve, understand, and cite.
• Content Strategy & Page Optimization: Create and review page-level recommendations, content plans, and briefs that improve relevance, information gain, internal linking, conversion pathways, and alignment with user intent.
• Cross-Functional Implementation: Partner with web, CMS, Creative, Analytics, MarTech, Partner Marketing, and Client Engagement teams to translate recommendations into clear requirements, resolve blockers, and verify implementation.
• Measurement & Performance Insights: Analyze organic and AI search performance using analytics, search, crawling, and visibility tools; connect leading indicators to traffic, lead quality, conversion, and enrollment outcomes.
• Conversion & Search Visibility Support: Support conversion optimization, crosslinking, digital PR, backlink development, and local search initiatives where they are relevant to client goals and program strategy.
• Business Development Support: Support new-business efforts through audits, opportunity assessments, scopes, pitch materials, and participation in prospect conversations.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, Information Science, or a related field.
• Experience: At least three years of hands-on SEO experience, including ownership of technical, on-page, content, and measurement initiatives.
• AI Search Experience: Demonstrated experience evaluating or improving brand visibility in AI search, including understanding how AI platforms retrieve, synthesize, and cite web content.
• SEO Expertise: Strong technical and content SEO foundation, including crawl and indexation management, structured data, site architecture, migrations, keyword and intent research, and actionable briefs.
• Client Delivery: Proven ability to manage client relationships and delivery, lead meetings, present complex findings clearly, and turn recommendations into coordinated action.
• Tools & Measurement: Experience with Google Analytics 4, Google Search Console, Ahrefs or Semrush, crawling tools, and AI search visibility or citation-tracking platforms.
• Analytics & Project Management: Strong analytical and project-management skills, including the ability to connect search performance to meaningful business outcomes while managing multiple clients and deadlines.
• CMS & Cross-Functional Collaboration: Experience working with content management systems and collaborating with developers, designers, content teams, and other implementation partners.
• Preferred Experience: Experience in higher education, lead generation, an agency or consulting environment, or with platforms such as Siteimprove is preferred but not required.

Preferred

• Experience in higher education, lead generation, an agency or consulting environment, or with platforms such as Siteimprove is preferred but not required.

Benefits

• We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more!