Responsibilities

• Client Strategy & Account Management
• Develop and manage SEO strategies for a portfolio of franchise and multi-location clients, ensuring alignment with client business goals and measurable performance outcomes.
• Serve as a senior point of contact for high-value accounts, providing strategic oversight and proactively identifying opportunities for growth and expansion.
• Collaborate with Account Managers to communicate performance insights clearly and drive client satisfaction.
• Technical SEO Experience
• Lead comprehensive SEO audits covering site authority, technical health, organic performance, and content structure for both prospective and active clients.
• Diagnose complex technical SEO issues, identify root causes impacting performance, and translate findings into clear, actionable recommendations.
• Maintain proficiency across core SEO platforms and apply learnings to continuously improve processes and client outcomes.
• Team Collaboration & Leadership
• Act as a senior resource within the Enterprise Optimization Team, providing mentorship and escalation support to Ranking Strategists.
• Contribute to team-wide process improvements, scalable frameworks, and cross-functional initiatives with Content, Social, and Product partners.
• Optimization in the New AI Landscape
• Monitor and advise on clients’ visibility in AI-driven search environments, leveraging available tools to track brand presence and off-platform signals.
• Stay current on algorithm updates and AI search developments, bringing insights back to the team and client base.
• Help educate Account Manager teams and clients on evolving search metrics and the growing role of AI in organic visibility.