Senior SEO Manager at Coursera Sourcing | Mountain View, CA | $129K/yr – $174K/yr

Senior SEO Manager

Mountain View, CA (Remote)

$129K/yr – $174K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and scale SEO for Coursera across web and discovery surfaces, partnering with product, content, and marketing to drive growth through technical, content, and programmatic initiatives.

Growth Infrastructure: Build and track an SEO program with content, technical, and programmatic initiatives to move key rankings and traffic.
Cross-functional Influence: Partner with Content, Organic Social, and Paid teams to optimize discovery by user intent.
Technical & International SEO: Lead indexing, site performance, structured data, crawl optimization, and localization considerations with engineering.

Job Description

Responsibilities

Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Requirements

7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
Experience leading technical SEO initiatives in partnership with engineering teams
Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred

Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
Experience driving SEO strategies for large content catalogs or programmatic page generation
Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

Benefits

Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.