Responsibilities

• Develop go-to-market plans aligned to sales priorities and Granicus positioning.
• Serve as a brand steward for assigned segments.
• Collaborate with Product Marketing to align messaging, proof points, and competitive differentiation.
• Research public sector market trends, customer needs, competitors, and procurement patterns to inform campaigns and content.
• Plan and execute tradeshows, in-person events, webinars, and virtual events.
• Run digital programs including email, paid media, social, and content syndication.
• Lead Account-Based Marketing programs using intent data, ICP alignment, and buying-stage insights.
• Collaborate with associations, resellers, media, and strategic partners to expand reach.
• Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion.
• Ensure landing pages, web content, and calls-to-action reflect segment priorities and drive measurable impact.

Requirements

• 8+ years of business-to-government marketing or business-to-business experience (SaaS preferred).
• Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas.
• Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
• Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
• Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
• Excellent communication and project management skills; operates effectively with lean resources.

Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life.
• Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
• Work From Home Reimbursement – Support a productive home office environment.
• Multiple Health Plan Options – Including a 100% employer-paid plan.
• Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
• Fitness Reimbursement Program – Stay active, your way.
• On-Demand Mental Health Support – Access to Headspace and other wellness tools.
• Paid Parental Leave – For both birthing and non-birthing parents.
• Traditional & Roth 401(k) – With a generous company match.
• Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.