Responsibilities

• Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
• Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
• Conduct technical SEO audits to improve site health, page performance, and search accessibility.
• Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
• Ensure site structure supports scalable search journeys across high-intent product and solution categories.
• Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
• Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
• Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
• Partner with CRO teams to improve search-driven conversion pathways and user journeys.
• Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.

Requirements

• 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
• Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
• Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
• Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
• Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
• Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
• Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
• Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
• Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
• Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.

Benefits

• Hybrid working model that requires you to be in the Plano, TX office on Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching 401K
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events