Responsibilities

• Set the North America revenue marketing execution strategy in partnership with Sales, Revenue Operations, and Marketing leadership.
• Own marketing’s contribution to pipeline generation by directing integrated, multi-channel demand generation programs that drive qualified demand, accelerate opportunities, and influence revenue across digital, field, partner, email, webinars, paid media, content syndication, and events.
• Partner with Sales and Revenue Operations to align marketing strategy, target accounts, sales priorities, and go-to-market initiatives with pipeline and revenue objectives.
• Serve as a strategic marketing advisor to executive and cross-functional stakeholders, using pipeline insights, forecasts, and performance trends to guide business decisions.
• Lead strategic planning and quarterly business reviews, communicating program performance, pipeline health, risks, and recommendations to senior leadership.
• Guide cross-functional teams and external partners in developing and executing campaigns that support business priorities, pipeline goals, and revenue growth.
• Leverage customer, intent, engagement, CRM, and third-party data, along with AI-powered marketing technologies, to identify opportunities and improve targeting, personalization, campaign orchestration, content development, predictive insights, and automation.
• Analyze campaign, funnel, and pipeline performance to identify trends, optimize conversion rates, improve marketing efficiency, and maximize attribution and ROI.
• Develop business cases and investment recommendations using performance analytics, attribution data, and expected revenue impact; manage budgets to optimize spend and pipeline contribution.
• Lead partner and co-marketing initiatives that expand market reach, strengthen strategic relationships, and deliver measurable pipeline and revenue results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 8+ years of experience in Revenue Marketing, Demand Generation, Growth Marketing, Integrated Marketing, or a similar B2B marketing role, including significant experience owning strategy and delivering measurable pipeline and revenue impact.
• Proven track record of setting the strategy, building, and optimizing integrated, multi-channel marketing programs that deliver measurable business results at scale.
• Strong analytical and data-driven mindset with experience using insights and performance metrics to inform strategy and optimize outcomes.
• Experience with marketing automation, CRM, and revenue marketing platforms such as Marketo, Salesforce, DemandBase or similar technologies.
• Experience leveraging AI tools and technologies to improve marketing execution, personalization, campaign performance, and operational efficiency.
• Strong understanding of marketing performance metrics, including pipeline generation, conversion rates, attribution, campaign ROI, and marketing-influenced revenue.
• Demonstrated ability to influence and align senior stakeholders across Sales, Marketing Operations, Product Marketing, Revenue Operations, Customer Success, and executive leadership to achieve shared business objectives.
• Excellent executive communication, project management, and organizational skills, with the ability to manage multiple priorities, lead through influence, and operate effectively in a fast-paced environment.
• Experience managing meaningful marketing budgets, making data-driven investment decisions, and communicating performance, forecasts, and tradeoffs to senior leadership.