Senior Retail Event & PR Specialist at VIVAIA | USA

VIVAIA

Senior Retail Event & PR Specialist

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive large-scale experiential marketing programs for a global DTC brand, from concept to production and cross‑channel storytelling.

Must-have: 5+ years delivering brand activations, pop-ups, or sponsorships.
Standout: Direct budget ownership and agency/vendor management for ROI.

Job Description

Responsibilities

Lead Experiential Marketing Initiatives: Conceptualize and execute large-scale brand experiences, pop-up stores, and cultural marketing events from strategy through production, ensuring immersive, high-quality touchpoints that reinforce brand positioning
Manage Strategic Partnerships: Identify, negotiate, and maintain sponsorship and product placement opportunities across sports, entertainment, and cultural sectors; oversee integration into TV programming, live events, and digital media platforms
Amplify Brand Narratives: Translate high-level brand strategy into tangible offline storytelling that supports new product launches and seasonal collections, creating cohesive consumer journeys across physical and digital touchpoints
Drive Cross-Channel Integration: Partner closely with PR, Social Media, and Content teams to extend the reach of offline activations through digital amplification, including collaboration on Xiaohongshu (Little Red Book) and Instagram content strategies
Optimize Budget & Resources: Own end-to-end budget planning, cost control, and resource allocation for all experiential projects; manage relationships with creative agencies, production vendors, and freelance talent to maximize ROI
Ensure Operational Excellence: Develop project timelines, risk mitigation plans, and quality control standards for all activations, ensuring flawless execution within scope and deadline constraints
Measure & Iterate: Establish KPIs and post-event analysis frameworks to track consumer sentiment, brand lift, and conversion impact; leverage data insights to continuously refine future experiential strategies

Requirements

5+ years hands-on experience executing brand activations, pop-up retail concepts, or sponsorship programs for consumer brands
Demonstrated portfolio of managing external agencies and production teams to deliver high-quality creative executions on budget
Exceptional project management skills with fluency in tools like Asana, Monday.com, or similar platforms
Strong analytical capabilities with experience establishing success metrics and post-campaign reporting for experiential initiatives
Willingness to travel up to 25-30% domestically and internationally for event execution and market research

Preferred

Previous footwear, apparel, or sustainable lifestyle brand experience with understanding of seasonal product launch cycles
Existing network of contacts in entertainment, sports marketing, or cultural institution partnerships
Business-fluent Mandarin Chinese to support China market initiatives and local team collaboration
Experience with global DTC e-commerce operations and understanding of how offline marketing drives online conversion
Knowledge of sustainable materials, supply chain transparency, or circular fashion business models

Benefits

Competitive compensation package including base salary and performance-based bonus
Comprehensive health benefits, flexible PTO, and remote work flexibility
Opportunity to shape the brand experience of a high-growth global DTC brand with presence in 61+ markets
High-visibility role with direct exposure to C-suite leadership and strategic decision-making
Cross-functional collaboration with teams across Product, Creative, and E-commerce functions
Be part of the sustainable fashion innovation movement with tangible environmental impact
Professional development budget and opportunities for career growth within an expanding global organization
Employee discount on sustainable footwear and early access to new collections

VIVAIA

4.0 Glassdoor

VIVAIA, a global footwear brand introduced and embraced in the United States in 2020, is dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide, and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.You can find the essence of our brand culture and identity in our name. The double "V" and "A" represent our diverse shoe designs. The double "I" symbolizes the plastic bottles we recycle to produce our shoes. Combined, it’s who we are—VIVAIA.

Founded in 2020

New York, New York, USA

64 employees (15 in marketing)

www.vivaia.com

100% recommend to a friend