Senior Publishing Manager

Detroit, MI (On-site)

$79K/yr – $95K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

This role focuses on leading client communications and proactive account updates. It emphasizes social and digital strategy, cross-team collaboration, and ongoing optimization. The ideal candidate has a strong background in social platforms and the automotive sector.

Job Description

Responsibilities

  • Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
  • Track status of account activities and take a lead role in proactively sharing updates with clients
  • Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
  • Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences.
  • Provide creative and strategic input on social and digital projects.
  • Support and brief large and diverse Community Management teams, as they relate to the strategic objectives.
  • Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
  • Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
  • Have an eye to detect business opportunities and develop the right solution.
  • Take the lead when needed in front of the clients, and provide a valuable strategic POV.

Requirements

  • BA or BS in communications or related field
  • 4-6 years of related social media experience
  • Passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies.
  • Possess high-level proficiency in social media platforms and inherent curiosity about emerging platforms.
  • Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines, routing for approvals, anticipating issues and working towards solutions to complex problems.
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
  • Ability to think critically about account work, ask questions as needed and effectively solve problems
  • Have deep working knowledge of the social and digital ecosystem
  • Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs

Preferred

  • Strong oral and written communication skills
  • Strong time management skills and attention to detail
  • Results-oriented
  • Team player
Weber Shandwick logo

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001
New York, NY, US
4.4K employees (1,170 in marketing)

Traffic Signals

Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36

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