Senior Public Relations Director: F&B Team

New York City, NY (Hybrid)

$125K/yr – $135K/yrSenior Level8+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the integrated PR strategy for F&B clients, lead partnerships and media outreach, and mentor a PR team while delivering actionable performance insights across national, regional, and trade outlets.

  • Lead integrated communications strategy for F&B clients
  • Build brand partnerships and secure high-impact coverage
  • Manage and grow a PR team

Job Description

Responsibilities

  • Develop and drive integrated communications strategy for a range of clients in the F&B space, securing meaningful coverage that builds awareness and encourages engagement
  • Identify and ideate brand partnerships to elevate storytelling and earned reach
  • Lead proactive media outreach and relationship building efforts to secure high-impact coverage across national, regional and trade outlets
  • Analyze media performance and share clear, actionable insights to guide planning
  • Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
  • Manage, mentor, and grow a team of smart, savvy and dedicated PR professionals, fostering a culture of creativity and results

Requirements

  • 8+ years of public relations agency experience specializing food and beverage (CPG experience a plus)
  • Strong relationships with key industry press
  • A love of news, strong media relationships and a comprehensive understanding of the media cycle and media’s needs
  • Relationships that will help create brand partnerships and move them forward
  • Extensive experience managing multiple client accounts and direct reports
  • Excellent verbal and written communications skills, as well as organizational and planning skills
  • Ability to independently manage multiple projects and clients and meet deadlines in an agency environment

Preferred

  • CPG experience a plus

Benefits

  • People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
  • Professional development: Annual stipend, training programs, and mentorship opportunities
  • Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
  • Time to recharge: Robust PTO and paid holidays
  • Hybrid flexibility: Three in-office days that foster connection and creativity
  • Exciting clients: Work with best-in-class brands in our F&B portfolio
The Brand Guild logo

The Brand Guild

The Brand Guild is the agency of choice for market makers pushing their way to scale and for market leaders breathing new energy into their organizations. Our Public Relations, Marketing, Creative and Events teams build brand strategies that are creative and customized to get our clients measurable results. We’re a passionate team that relishes competition and goes all in with our clients in order to win. Interested in joining us? Visit our website to view a list of open positions.

Founded in 2010
Washington, District of Columbia, USA
76 employees (45 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
41 (54% of company)
Median Career Experience
13 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
10