Senior Programmatic Specialist

Huntington Beach, CA (On-site)

$80K/yr – $95K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive programmatic media buying across major DSPs to meet KPIs, with cross-functional collaboration and ongoing testing.

  • Own day-to-day setup, optimization, and reporting
  • Must-have: 3–5 years in digital programmatic media buying
  • Standout: Translate data into actionable recommendations with strategy, analytics, and creative teams

Job Description

Responsibilities

  • Programmatic campaign execution & optimization
  • Own the day-to-day management of programmatic campaigns across DSPs such as The Trade Desk, DV360, and Amazon DSP
  • Manage campaign setup, targeting, bidding strategies, and budget allocation
  • Monitor pacing and performance to ensure campaigns are delivering against KPIs
  • Continuously optimize based on performance trends, testing insights, and platform best practices
  • Strategy & performance insights
  • Translate campaign data into clear, actionable insights and recommendations
  • Develop and execute testing strategies across audiences, inventory, and bidding approaches
  • Identify opportunities to improve performance through smarter targeting, creative testing, and optimization
  • Stay on top of industry trends, platform updates, and emerging opportunities to continuously evolve campaign strategy
  • Collaboration & communication
  • Partner with strategy, analytics, and account teams on campaign planning and performance discussions
  • Communicate performance insights clearly to both internal teams and clients
  • Work cross-functionally with creative teams to ensure alignment between media execution and campaign goals
  • Act as a subject matter expert on programmatic, helping translate platform capabilities into meaningful recommendations

Requirements

  • Bachelor’s degree required
  • 3–5 years of experience in digital media buying, with a strong focus on programmatic
  • Proven experience optimizing campaigns against performance KPIs
  • Proficiency in Excel, PowerPoint, and reporting tools
  • Experience with paid social platforms is a plus, but not required

Preferred

  • Additional channel exposure (nice to have) - Support or collaborate on paid social campaigns (Meta, TikTok, etc.) as needed
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Empower Media

We are Empower®America’s largest woman-owned agency. A true growth partner for brands, we empower our clients to Grow Fearlessly, to abandon inhibitions and reach new heights. We deliver results. And if that means finding a new way or creating a new process, we do it. From the day we opened in 1985, Empower has challenged the advertising status quo. Empower is led by powerhouse CEO, Ashlee Clarke. With her uncompromising drive and unparalleled vision, she sets a new standard for world-class agency work. Ashlee has the tenacity that has broken many glass ceilings, and the business experience to break new ground to help clients go where others feared to go. Chris Clarke serves as Empower’s Executive Chairman. He is regarded as one of the most significant thought leaders in the advertising and marketing world. He is credited for revolutionizing marketing in the early ‘90s with the establishment of guerilla marketing, and innovating digital marketing in the early 2000’s. He continues to push the industry forward. With a finger on the pulse of cultural relevance, Ashlee and Chris offer a wider view of opportunities to connect with consumers. The Clarkes are Broadway producers with a remarkable 20 Tony nominations and 5 wins. Just this year, they also co-produced The Fabulous Four, a film starring Bette Midler and Susan Sarandon. Not only does Empower influence broader culture, our integrated team of experts in Media, Creative, Analytics, and Influencer Marketing outperforms expectations, leaving mediocrity in our dust. Some of our extraordinary client partners include Whataburger, Tempur Sealy, Jack Link’s, Jockey International, Sprouts Farmers Market, Weber Grills, GNC, Fifth Third Bank, JUST Capital, Bank of America and Freshpet. Empower is pure opportunity, for our clients and team members alike. Are you ready to challenge yourself, level up and work with an unstoppable team that’s building new ways to help brands Grow Fearlessly? Join us.

Founded in 1985
Chicago, Illinois, USA
208 employees (61 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$37
Traffic Source Mix
Search
37.7%
Direct
47.8%
Referral
5%
Social
8.4%
Paid
1%

Headcount Trend

Current headcount: ~208

Marketing Team

Marketing Team Size
49 (24% of company)
Marketing Roles Posted (Last 30 Days)
3

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