Senior Programmatic Specialist at Carnegie | Westford, MA

Carnegie

Senior Programmatic Specialist

Westford, MA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end programmatic media setup and optimization across DV360/Viant, leading a programmatic team to meet client goals while leveraging AI for faster data insights.

Own the setup and optimization of Display, Video, and Audio campaigns and report outcomes.
Must-have: 3+ years managing DV360/ DSP campaigns and data-driven reporting.
Standout: Leadership, cross-team collaboration, and AI-assisted analytics.

Job Description

Responsibilities

Campaign Set Ups and Management
Oversee the work of Programmatic Associates and Specialists in the setup of complex Display, Video (YouTube, Pre-Roll, CTV, Netflix, Hulu), and Audio (Spotify, Podcasts) campaigns in DV360, Viant, and other Programmatic platforms per the latest best practices
Maintain and monitor campaign performance according to key KPI(s) through monthly optimizations to inform client-facing reporting
Work with the internal Media Solutions Team and other external partners as needed to ensure Programmatic campaigns are executed according to best practices and performing optimally per client goals
Work with Digital Strategists to dictate the Programmatic strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
Analyze campaign performance effectively based on monthly data trends seen in the platform and Data Studio dashboards to create monthly contextual insight notes that are client-facing
Craft meaningful and strategic recommendations for client review based on campaign data trends that will have a positive impact on performance
Leverage AI to automate complex data analysis and accelerate strategic decisions
Work collaboratively in a team environment with others, including internal team members, as well as external vendors and partners who serve as an extension of the Programmatic team
Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals

Requirements

Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
3 or more years of experience managing Display and Streaming campaigns in DV360 or other DSPs required
Experience with Viant’s DSP is a plus
Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics
Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
Currently certified in Google Ads Display, Google Ads Video, or Display & Video 360 is a plus
Stays current on industry trends and emerging technologies, including AI-powered tools, using innovative thinking to improve efficiency, streamline workflows, and drive stronger client outcomes is a plus
Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere

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Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985

Westford, Massachusetts, USA

429 employees (132 in marketing)

www.carnegiehighered.com

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