Responsibilities

• Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels
• Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
• Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
• Test and scale new channel and creative formats to support brand awareness and acquisition goals
• Manage relationships with media partners including programmatic DSPs and agency partners
• Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste
• Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels
• Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics
• Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights
• Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale

Requirements

• 5 -10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level
• Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
• Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
• Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
• Excellent project management skills and comfort working in a fast-moving, cross-functional environment
• Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

Preferred

• Experience with web hosting or web development marketing
• Familiarity with MRR/LTV-based KPI frameworks and subscription business models
• Understanding of video strategy spanning organic social, YouTube, and paid channels

Benefits

• We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/ AD&D /STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!