Senior Programmatic Advertising Manager

USA (On-site)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own programmatic retail media campaigns on Amazon DSP and The Trade Desk, using AMC insights to guide cross-functional retail strategies.

  • Drive end-to-end programmatic campaigns on retail platforms and translate retailer analytics into action.
  • Align full-funnel retail initiatives with other media tactics for awareness through conversion.
  • Activate first-party audiences and clean room data to sharpen targeting and measurement.

Job Description

  • Lead execution and optimization of programmatic advertising campaigns on retail media platforms, including Amazon DSP and The Trade Deck.
  • Support full-funnel retail strategies that align with other media and marketing tactics, achieving goals across awareness, consideration, and conversion stages.
  • Collaborate with cross-functional teams (e.g., search, shopper marketing, sales) to ensure campaign integration within retail marketplaces.
  • Steward our Harvest Group values in delivering excellence to the brands we partner with across the business.
  • Monitor campaign performance and leverage advanced retailer analytics tools like AMC to synthesize insights and recommendations.
  • Activate custom audiences and refine audience strategies using first-party and clean room data.
  • Contribute to media plan development, pacing, and in-flight adjustments with a commerce-first mindset.
  • Assist in maintaining strong relationships with retail platforms and vendor partners.
  • Stay current on retail media trends, retailer-specific advertising opportunities, and evolving platform capabilities.

Requirements

  • 4–6+ years of experience in programmatic advertising, including 2+ years within retail media, with a focus on commerce-driven strategies that deliver measurable business outcomes.
  • Hands-to-keys experience with Amazon DSP or similar retail-focused DSPs (e.g., Walmart DSP, The Trade Desk).
  • Proven ability to manage end-to-end campaign execution, including setup, audience targeting, optimizations, and reporting within a retail media context.
  • Exposure to advanced measurement tools or clean rooms (e.g., Amazon Marketing Cloud, TTD REDs) preferred.
  • Working knowledge of how digital media directly impacts retailer-specific KPIs such as ROAS, TACoS, and new-to-brand metrics.
  • Familiarity with multiple retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel, Kroger Precision Marketing) is a strong plus.
  • Skilled in Excel and reporting platforms like Looker Studio; comfortable synthesizing performance data into client-ready insights.
  • Strong communication skills with the ability to collaborate across cross-functional teams and present recommendations with clarity.
  • A passion for retail media, shopper insights, and staying on top of platform innovations and commerce trends.
  • Willingness to travel

Nice to Have

  • Exposure to advanced measurement tools or clean rooms (e.g., Amazon Marketing Cloud, TTD REDs) preferred.
  • Familiarity with multiple retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel, Kroger Precision Marketing) is a strong plus.
  • Strong communication skills with the ability to collaborate across cross-functional teams and present recommendations with clarity.

Benefits

  • Medical
  • Dental
  • Vision
  • 401K
  • PTO
  • Charitable Gift Matching Program
  • Volunteer Hours
  • and more!
Harvest Group logo

Harvest Group

4.8 Glassdoor

Harvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, Harris Teeter, and Albertsons. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems and technology to fight for clients along every step of the retail journey. Capabilities: Headquarter Representation/Account Management eCommerce ContentAdvertisingReplenishment Line Review Planning/Prep Analytics Strategic planning Category Management Retail Media Luminate Support

Founded in 2006
Rogers, Arkansas, USA
694 employees (95 in marketing)
97% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
18.6K
Traffic Source Mix
Search
27.9%
Direct
58.5%
Referral
5.7%
Social
6.6%
Paid
1.2%

Headcount Trend

Current headcount: ~694

Marketing Team

Marketing Team Size
77 (11% of company)
Median Career Experience
13 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Private Equity, 6 days ago

Funding History

  • Mar 2026
    Private Equity